PLAY HOUSE is the rare opportunity to guarantee eyes on your product!
Visibility At A Low Price Point
• Play House is already financed, scheduled, and locked for a festival premiere with distribution in place. There’s no “maybe” about whether it will reach an audience.
• As an Ultra Low Budget feature capped at $300k, every dollar (or in-kind contribution) yields outsized on-screen presence compared to larger productions where placements get lost in the noise.
Creator-Led Team, Smart Casting
• Written and directed by filmmakers with a combined online following of 200k+, giving built-in marketing reach before release.
• Cast features rising talent with rapidly growing fan bases, giving brands early access to the industry’s next wave of famous faces.
Authentic Integration
• Every placement aligns with character behavior and plot logic. Nothing forced, nothing awkward.
• The grounded tone of the film allows real brands to fit seamlessly into the world.
Cross-Promotion Baked Into The Process
• Filmmakers’ social channels offer organic tie-ins: behind-the-scenes looks, product cameos, on-set shoutouts, etc.
• Festival appearance and distribution provide additional moments for brand visibility throughout marketing and PR.
Core Audience
• Appeals directly to Millennials and Gen Z navigating housing stress and relationship instability – our characters mirror their reality of “adulting” in a broken economy.
• Combines elevated horror with the analog, lost-media vibe that VHS collectors and horror aesthetes obsess over.
• Humor threaded through the tension broadens reach to general streaming audiences who want character-driven genre stories, not just jumpscares.
Genre Positioning
• Sits in the same microbudget sweet spot that turned Skinamarink, Obsession, and The Undertone – all microbudget films that sold for over 7 figures – into breakout hits with distinctive voices and massive ROI.
• Leverages a high concept hook, intimate scale, and creator-driven marketing to slot naturally into the current wave of low-budget horror success.
Distribution Pathway
• Filming in Los Angeles late January through mid February 2026 with a locked timeline and delivery schedule.
• World premiere set for Fantastic Fest in September 2026, positioning the film directly in front of genre press that drives discovery.
• Planned international festival run beginning Fall 2026, maximizing global exposure and repeat press cycles.
• Targeted limited theatrical release projected for late 2026, followed by VOD and streaming – rights negotiations to begin mid to late 2026.
Social Visibility
• Consistent behind-the-scenes content highlighting partner products across social media.
• Cast and crew are young, digitally fluent, and actively engaged with dedicated fanbases – an audience that amplifies anything they touch.
Genre Impact
• Horror audiences are high-engagement repeat watchers who boost trailers, breakdowns, and speculation content.
• Based on comparable microbudget titles with festival heat, Play House is expected to generate strong social impressions, viral clips, and sustained online chatter across the horror ecosystem.
- : When a young man buys a dilapidated house with the intention of fixing it up to prove to his ex he can be a serious adult, he discovers VHS tapes of an unaired children’s show in the basement. While at first it just seems like a disturbing DIY Sesame Street, revelations about the show’s dark origins quickly derail his attempts to repair his home and relationship.
- : Kirby Gladstein
- : 7138255299
- : whatsup@kirbygladstein.com
- : production
- : Chroma
- : acoustic guitar, reusable water bottle, moving truck, moving boxes, cardboard boxes, mattress, instant coffee, water bottles, canned water, boxed water, YouTube
- : owala, stanley, hydroflask, u-haul, Penske, roadway movers, Martin guitars, gibson guitar, Taylor guitar, fender, yamaha, liquid death, boxed water, intelligentsia coffee, bustelo coffee, YouTube, better help, squarespace
- : 1/25/2026
- : Will Harrison
- : YouTube, acoustic guitar, moving, home buying, real estate, cardboard boxes, guitar, coffee, instant coffee, water bottle, water, YouTube ad, car